The evolution of Dig Inn to Dig is an ongoing collaboration with the New York City institution, from design and art direction to voice and tone.
The new identity and personality represent a shift away from youthful minimalism and towards a wholehearted embrace of the richness, color, and integrity of vegetables.
The brand update and accompanying body of language and visuals speak to the company’s internal culture of hard work and reverence for the vast landscape of the natural world.
Strategy Lead: Fern Diaz
Lead Art Director and Designer: Alex Stikeleather
Design: Eugene Lee, Jenny Mascia, Min Kim, Yuting Xie
3D: Saad Moosaje, Matt Knudsen
Language by: Nick Parish, Lydia Booz, Matthew Kagen, Jeff Ihaza, Fern Diaz
Photography:Oliver Lanzenberg
